Your strategy finds its rythym— your team creates a symphony.
All work at Theory Y begins with listening deeply to what an organization needs and then meeting those needs as a fractional leader in strategy, operations, and stakeholder engagement.
Hi, I’m Genevieve.
I’m the founder of Theory Y and an experienced COO and VP of People Ops. I partner with you as a fractional leader to tackle strategic projects and problems, building alignment in your organization and shaping culture as we go.
I work with startups, small to mid-sized organizations, and independent initiatives doing bold, mission-driven work.
I bring subject-area knowledge to academic publishing, media, journalism, and technology—and welcome work across sectors.
My approach is rooted in participatory leadership.
+ Fractional Leadership + Coaching
+ Fractional Leadership + Coaching
Fractional Leadership
From annual planning to new-product launches, organizations often embark on initiatives that fall outside of day-to-day operations. I step in to support your strategic plans and projects with structure, process, and connection.
At Theory Y, we don’t just diagnose and advise—we roll up our sleeves and work alongside you, strengthening team culture along the way.
Coaching for Workplace Dynamics
At times, work is full of complexity, confusion, and conflict.
I offer calm, structured support to navigate high-stakes moments at work—while staying true to your values. I work with leaders, managers, and individuals.
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Stephen Rhind-Tutt
PRESIDENT, COHERENT DIGITAL
All of us at Coherent are deeply grateful for all you have done for us. You helped attract so many great people to Coherent, you helped build so many systems and processes and you were instrumental in making us an inclusive, fun and exciting company. You never hestitated to tell me where you thought I was making mistakes and how I could improve. I am very grateful.
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Andi McDaniel
CHIEF CREATIVE OFFICER, CITY CAST
It’s incredibly rare to find someone who is as competent and as strategic as Genevieve while still being empathic, present, and kind. She is so genuinely passionate about helping leaders and teams work better together, and she is the unicorn who can make it happen. I would work with her again in almost any capacity. She is truly a marvel.
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Chris Valentini
FORMER COO, ITV AMERICA
During the acquisition of Sirens Media by Leftfield Pictures, Genevieve played a pivotal role in bridging two distinct company cultures. She brought empathy and clarity at a time when balancing organizational demands with the human side of change was no small task. Her ability to foster collaboration and trust made the integration far smoother than it might have been, and it’s something I continue to admire when I look back on that period.
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Rebecca Toth Diefenbach
FORMER PRESIDENT, SIRENS MEDIA
Genevieve has a talent for seeing what lies ahead and helping organizations plan in advance. She excels at gathering people, guiding brainstorming sessions, and drawing out the best ideas.
